From the source
Runway made Runway Ads generally available to every paid Runway plan, pairing its agentic creative tools with performance data from connected ad accounts so new ad rounds build on what is already working.
- The company says the product started inside its own marketing and creative teams, which were buried in requests for new aspect ratios, localized versions and product swaps.
- Since using Runway Ads for its own performance marketing, Runway says it grew weekly ad volume from under 100 to roughly 1,000 with the same team while cutting cost per subscriber by 41%.
- Teams connect
Meta, Google and TikTok accounts to a single dashboard organized around the goal they optimize for, with cost per result up front and strongest and weakest ads called out; Runway says more platforms will be connected in the coming weeks.
- Users can upload a performing ad or pull one from a connected account, and the agent isolates one variable to test and returns on-brand variants in a single session that can be localized and resized without leaving the tool.
- Every ad needs approval from someone on the team before it publishes to connected accounts, and approved ads can be started or paused from Runway.
- Runway Ads applies a brand kit drafted from a website or uploaded guidelines, carrying logos, colors, fonts and voice through every variant.
- It is included with every paid plan; enterprise admins turn it on in Organization Settings and then enable it per workspace, while free workspaces can upgrade to any paid plan for access.
