From the source
Gradium powers RMC BFM Drive , the first fully AI-generated, personalized radio experience built into Renault connected vehicles.
Available since March 2026, RMC BFM Drive does something no radio service has done before: it builds a unique audio program for each driver, generated by AI on demand, from RMC BFM's entire content library.
No fixed schedule, no shared feed.
Each trip produces a program that exists only for that driver, at that moment.
The experience starts with the driver's inputs: topics of interest (politics, economy, sport, international, culture, technology), trip duration (15 minutes, 30 minutes, 1 hour, 2 hours or more), preferred region for localized news, and the voice of their preferred RMC BFM journalist.
From those parameters, the app assembles a continuous audio sequence, updated in real time, pulling from the thousands of podcasts and shows the RMC and BFM newsrooms produce every month.
The voice layer behind the experience Gradium is the voice layer that makes this possible.
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