LumaCapability change· 5 days agoLuma AI announced that Luma Agents will offer a fully native Arabic-language interface later this year, making it the first creative intelligence platform in Arabic for Saudi Arabia and the wider…
FOID AI Studio, led by founder and director Vinod Padmanabhan, uses Luma's agentic workflow as its production pipeline to create films without traditional budgets or gatekeepers.
LumaPartnership· 25 days ago Luma and Dumbstruck announced a partnership to launch Creative Intelligence, a new advertising category that combines Dumbstruck's emotion analytics with Luma's AI-powered video editing.
LumaProduct launch· 27 days ago Luma launched Luma Scenes, a video creation product that lets users generate videos from text or images, review and edit keyframes in a visual storyboard, and render with Ray 3.2 or Seedance 2 only…
LumaCapability change· 6 Aug Luma released MiniMax H3, a model that generates video and matched audio in a single pass, available to self-serve accounts.
LumaModel update· 6 Aug Luma released Seedance 2.5, which generates native 30-second video clips in a single pass without stitching, doubling the previous limit.
LumaCapability change· 29 Jul Luma introduced Layers, a feature powered by the Uni-1 model, that allows users to edit individual elements of an image as independent layers while preserving the rest.
LumaCapability change· 28 Jul Luma introduced Pages, a new organizational feature that allows users to structure boards into sections, eliminating the need to split boards due to the 10,000-object cap.
Serviceplan MAKE, part of Serviceplan Group, uses Luma to accelerate its creative workflow. The agency reports that what previously required a multi-day studio production can now be completed in a…
Luma is running production inference for all its major models on AMD Instinct MI325X GPUs via Tensorwave.
LumaCapability change· 16 Jun Luma introduced Skills, a repeatable workflow inside Luma Agents that allows users to build a creative process once and run it repeatedly on new assets, ensuring consistent quality.
LumaModel update· 9 Jun Luma announced Ray3.2, an update to its Ray3 video generation model, featuring frame-level control with up to 16 keyframes, HDR generation, EXR export, and clips up to 20 seconds at 1080p.
LumaPartnership· 3 Jun Luma has joined Human After All, a new AI Creator Studio launched by Webedia-Elephant, as a creative partner alongside Google and ElevenLabs.
Luma announced the Open Physical AI Lab, an open science effort to solve generalization in physical AI.
LumaAPI release· 5 May Luma has opened access to the Uni-1.1 API, a REST interface for its Unified Intelligence model for image generation and natural-language editing.
LumaPartnership· 16 Apr Wonder Project and Luma announced the launch of Innovative Dreams, a production services company that combines generative AI and traditional filmmaking, backed by Amazon Web Services.
Luma announced that South African agency Boundless produced Mazda's first AI-produced commercial using Luma Agents, Luma's AI-powered creative workflow system.
Luma submitted 21 AI-generated finalist submissions from its Dream Brief competition to the Cannes Lions International Festival of Creativity.
LumaCapability change· 1 Apr Luma introduced the ability to add team members and admins to Luma accounts, giving each member their own workspace and login, with two roles (Admin and Team Member) and a usage dashboard for admins.
LumaPartnership· 19 Feb Serviceplan Group and Luma AI announced a strategic partnership to deploy AI for creative work across the agency group’s global operations.
LumaPartnership· 11 Feb Luma AI announced it will open a Riyadh office to support its partnership with HUMAIN and the HUMAIN Create initiative, and was named the preferred generative AI technology partner for Publicis…
Luma AI announced the Luma Dream Brief, a global creative competition that offers a $1 million grand prize to creative work using Luma AI that wins a 2026 Cannes Lions Gold Lion.
LumaModel update· 26 Jan Luma released Ray3.14, a new version of its video generation model, featuring native 1080p generation, 4x faster and 3x cheaper than Ray3, with improved motion consistency for Modify Video.
LumaCapability change· 18 Dec Luma introduced Ray3 Modify, a new feature in Dream Machine that enables video editing and reimagination with keyframe and character reference controls.
LumaAvailability change· 2 Dec Luma AI announced the opening of its first international office in London, UK, and appointed former WPP executive Jason Day as Head of EMEA. The company plans to add 200 jobs in London in 2026.
Luma presented Terminal Velocity Matching (TVM), a method for efficient inference-time scaling, and challenged readers to distinguish between images generated by 4-step TVM and 50x2-step diffusion.
LumaCompany news· 19 Nov Luma announced a $900 million Series C funding round led by Humain, with significant participation from AMD, and plans to build a 2GW compute supercluster called Project Halo.
LumaPartnership· 15 Oct Hartbeat and Luma AI announced a creative collaboration to power Prompt Side Story, a live AI film battle during LA Tech Week on October 18, 2025, where teams use Luma's Dream Machine and Ray3 model…
LumaNew model· 14 Oct Luma released Ray3, a new video generation model. Independent evaluations show it achieves state-of-the-art performance alongside Veo3 and leads over other models in realism and control.
LumaNew model· 18 Sep Luma AI launched Ray3, a video model that can reason in visuals and concepts, evaluate its own outputs, and refine results.
LumaPartnership· 12 Sep Luma AI and the Clio Awards announced a partnership to launch the "AI Challenge – Powered by Dream Machine," a creative brief for junior to mid-level creatives and recent graduates to submit…
LumaCapability change· 12 Aug Luma introduced Modify with Instructions, a new feature in Dream Machine that allows users to use natural language to direct changes across VFX, advertising, film, and design workflows.
Luma announced Dream Lab LA, a creative hub in Los Angeles for storytellers, studios, and creators to experiment with AI and generative models.
LumaCapability change· 2 Jun Luma announced Modify Video, a new feature within Dream Machine: Ray 2 that allows users to reimagine environments, lighting, and texture while preserving motion and performance.
LumaPartnership· 15 May Luma announced a strategic partnership with Saudi Arabia's HUMAIN AI covering compute, go-to-market, and investment to accelerate multimodal AGI.
LumaCapability change· 9 May Luma introduces Reframe, a feature for outpaint and resizing videos and images, generating new visual content at the edges while preserving the main subject. It is available on all paid plans.
LumaPartnership· 24 Apr Luma announced that its generative video model Ray2 will be integrated into Adobe's Firefly web app and Firefly Boards, enabling creators to generate photorealistic videos within Adobe's environment.
LumaCapability change· 18 Apr Luma released nine Camera Angle Concepts for its Dream Machine product, giving creators prompt-level control over framing such as Low Angle, Over the Shoulder, and POV, composable with existing…
LumaCapability change· 31 Mar Luma released Camera Motion Concepts for its Ray2 video generation model, enabling reliable and composable camera motion control.
LumaResearch paper· 11 Mar Luma introduced Inductive Moment Matching (IMM), a pre-training technique that achieves superior sample quality and over tenfold sampling efficiency compared to diffusion models.