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Hartbeat and Luma AI announced a creative collaboration to power Prompt Side Story, a live AI film battle during LA Tech Week on October 18, 2025, where teams use Luma's Dream Machine and Ray3 model to create cinematic shorts in real time.
From the source
Hartbeat, the global entertainment company at the intersection of comedy and culture, today announced a creative collaboration with Luma AI, the company behind Dream Machine and the groundbreaking Ray3 reasoning video model, to power Prompt Side Story a first-of-its-kind live AI film battle premiering during LA Tech Week on October 18 at Hartbeat.
lumalabs.ai