In a TIME interview, Apple marketing chief Greg Joswiak said the company is not threatened by OpenAI's hardware plans and is building AI for everyday people, not the 'lunatic fringe' chasing superintelligence.
Joswiak said Apple Intelligence is for everyday people, not die-hard AI believers chasing superintelligence, and that those enthusiasts can use it too but are not the target.
China approved Alibaba's AI models for use in the iPhone Duo and other Apple handsets, clearing a regulatory hurdle for Apple Intelligence in the country.