How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
About this episode
From the show’s notesAlbert Cheng has led growth at three of the world’s most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com. A former Google product manager (and serious pianist!), Albert developed a unique approach to finding and scaling growth opportunities through rapid experimentation and deep user psychology. His teams run 1,000 experiments a year, discovering counterintuitive insights that have driven tens of millions in revenue.
What you’ll learn:
1. How to use the explore-exploit framework to find new growth opportunities
2. How showing premium features to free users doubled Grammarly’s upgrades to paid plans
3. What good retention looks like for a consumer subscription app
4. Why resurrected users drive 80% of mature product growth
5. Why “reverse trials” work better than time-based trials
6. The three pillars of successful gamification: core loop, metagame, and profile
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Where to find Albert Cheng:
• X: x.com/albertc248
• LinkedIn:
linkedin.com/in/albertcheng1
• Chess.com:
chess.com/member/Goniners
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Where to find Lenny:
• Newsletter:
lennysnewsletter.com
• X:
twitter.com/lennysan
• LinkedIn:
linkedin.com/in/lennyrachitsky
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Referenced:
• How Duolingo reignited user growth:
• Inside ChatGPT: The fastest-growing product in history | Nick Turley (Head of ChatGPT at OpenAI):
• Explore vs. Exploit:
• Grammarly:
• Reforge:
• Chess.com:
• Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder & CEO of Vercel, creators of v0 and Next.js):
• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder):
• Figma:
• Cursor:
• The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell (co-founder and CEO):
• Claude Code:
• GitHub Copilot:
• Noam Lovinsky on LinkedIn:
• The happiness and pain of product management | Noam Lovinsky (Grammarly, Facebook, YouTube, Thumbtack):
• Kyla Siedband on LinkedIn:
• The Duolingo handbook:
• Lenny’s post on X about the Duolingo handbook:
• The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft:
• Duolingo on TikTok:
• Kasparov vs. Deep Blue | The Match That Changed History:
• Magnus Carlsen:
• Elo rating system:
• Stockfish:
• AlphaGo on Prime Video:
• Statsig:
• The State of Product in 2026: Navigating Change, Challenge, and Opportunity:
• Erik Allebest on LinkedIn:
• Daniel Rensch on X:
• Chariot:
• San Francisco 49ers:
• Breville Barista Express:
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Recommended books:
• Snuggle Puppy!: A Little Love Song:
• Ogilvy on Advertising:
• Dark Squares: How Chess Saved My Life:
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Production and marketing by . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
Lenny may be an investor in the companies discussed.





