Timothy Davis has led performance marketing for all of Shopify for the past 2.5 years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale their performance marketing teams. In every one of those cases, he got them so performant at paid growth that they significantly scale spend and investment in these channels. In our conversation, we cover: • When and how to start investing in performance marketing • Common mistakes companies make with paid ads • How to build and structure a performance marketing team • How to get your creatives performing better • Strategies for optimizing workflows and team efficiency • How AI will change performance marketing • Much more — Brought to you by: • BuildBetter—AI for product teams • OneSchema—Import CSV data 10x faster • Eppo—Run reliable, impactful experiments — Find the transcript and references at: lennysnewsletter.com/p/performa… — Where to find Timothy Davis: • LinkedIn: linkedin.com/in/timothypatrickd… — Where to find Lenny: • Newsletter: lennysnewsletter.com • X: twitter.com/lennysan • LinkedIn: linkedin.com/in/lennyrachitsky — In this episode, we cover: — Production and marketing by penname.co. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed.