Elena Verna is one of Silicon Valley’s most sought-after growth advisors and operators. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies. In our conversation, Elena and I discuss: • 10 growth tactics that never work • Her 3 favorite growth frameworks • How to increase your career optionality — Brought to you by: • Sinch—Build messaging, email, and calling into your product • Vanta—Automate compliance. Simplify security • OneSchema—Import CSV data 10x faster — Find the transcript at: lennysnewsletter.com/p/10-growt… — Where to find Elena Verna: • Newsletter: elenaverna.com • X: x.com/elenaverna • LinkedIn: linkedin.com/in/elenaverna — Where to find Lenny: • Newsletter: lennysnewsletter.com • X: twitter.com/lennysan • LinkedIn: linkedin.com/in/lennyrachitsky — In this episode, we cover: — Referenced: • Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: • The ultimate guide to product-led sales | Elena Verna: • Six rules of hiring for growth: • Figma: • Miro: • Notion: • Carol Wong on LinkedIn: • Dropbox: • The Law of S****y Clickthroughs: • Miroverse: • GitHub: • My 9 Favorite Growth Frameworks: • Growth Loops are the New Funnels: • Racecar Growth Framework: • The Adjacent User: • Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart): • Why I’m Unquitting Full-Time Roles: • Noah Smith’s newsletter: • Beef on Netflix: • Veep on Max: • The Last of Us on Max: • Heated boots: • Airpods Max: • Memes by Elena: — Recommended books: • Project Hail Mary: • The Martian: • We Are Legion (Bobiverse #1): • Fire Upon the Deep: — Production and marketing by . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed.