Seth Godin is a legend. He’s a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss: • How to build remarkable products that spread • The four critical strategic choices that determine your future • How to develop good taste and high standards • The role of tension in great strategy • How Seth used Claude to write his newest book • Much more — Brought to you by: • DX—A platform for measuring and improving developer productivity • Vanta—Automate compliance. Simplify security • Paragon—Ship every SaaS integration your customers want — Find the transcript at: lennysnewsletter.com/p/seth-god… — Where to find Seth Godin: • Blog: seths.blog • LinkedIn: linkedin.com/in/sethgodin • Website: sethgodin.com — Where to find Lenny: • Newsletter: lennysnewsletter.com • X: twitter.com/lennysan • LinkedIn: linkedin.com/in/lennyrachitsky — In this episode, we cover: — Referenced: • Seth Godin on the Tim Ferriss Show: • Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): • Spinnaker: • Ray Bradbury: • Arthur C. Clarke: • Isaac Asimov: • Roger Zelazny: • Herbie Hancock: • Fahrenheit 451 (game): • RTFM: • Intercom: • Claude: • ChatGPT: • Anthropic: • Steam: • P.F. Flyers: • Steve Blank’s website: • Marissa Mayer on X: • Jaguar unveils new logo ahead of electric relaunch: • IHOP Becomes IHOb, the International House of ... Burgers: • Oreo’s Super Bowl Power-Outage Tweet Was 18 Months in the Making: • Tesla’s New ‘Ludicrous Mode’ Makes the Model S a Supercar: — Recommended books: • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): Purple Cow: Transform Your Business by Being Remarkable: — Production and marketing by . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed.