Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. In our conversation, Eli shares: • How AI and LLMs are reshaping the SEO landscape • Why you should be focused on mid-funnel SEO strategies • How to determine if SEO is the right approach for your business • Why SEO should be treated as a product rather than just a marketing tactic • SEO myths • The future of search in light of recent legal challenges faced by Google • Much more — Brought to you by: • Pendo—The only all-in-one product experience platform for any type of application • Brave Search—A smarter way to search • OneSchema—Import CSV data 10x faster — Find the transcript and show notes at: lennysnewsletter.com/p/rethinki… — Where to find Eli Schwartz: • X: x.com/5le • LinkedIn: linkedin.com/in/schwartze • Website: elischwartz.co • Newsletter: productledseo.com — Where to find Lenny: • Newsletter: lennysnewsletter.com • X: twitter.com/lennysan • LinkedIn: — In this episode, we cover: — Production and marketing by . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed.