Bangaly Kaba was an early growth PM at Facebook, head of growth at Instagram, and VP of Product at Instacart and is currently Director of Product at YouTube overseeing a global team working on creator monetization. Bangaly has also been a growth advisor to dozens of companies, including Twitter, on the board of multiple companies, and is an active angel investor. In our conversation, we discuss: • A simple framework for choosing where to work and what to work on • The importance of “understand work” • The “adjacent users” theory and how it can help you drive growth • Advice for coaching product managers • Invaluable lessons from his time at Instagram, Facebook, and YouTube • Much more — Brought to you by: • Uizard—AI-powered prototyping for visionary product leaders • Mercury—The powerful and intuitive way for ambitious companies to bank • Vanta—Automate compliance. Simplify security. — Find the transcript and references at: lennysnewsletter.com/p/framewor… — Where to find Bangaly Kaba: • X: twitter.com/iambangaly • LinkedIn: linkedin.com/in/iambangaly • Instagram: instagram.com/iambangaly — Where to find Lenny: • Newsletter: lennysnewsletter.com • X: twitter.com/lennysan • LinkedIn: linkedin.com/in/lennyrachitsky — In this episode, we cover: — Referenced: • Impact = Environment x Skills: How to Make Career Decisions: • Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): • Casey Winters’s blog: • Ben Thompson’s newsletter: • Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: • George Lee on LinkedIn: • Bangaly Kaba: The Path to 1 Billion: Lessons Learned from Growing Instagram—CXL LIVE 2018: • What Is ‘Dogfooding’?: • Bloom’s taxonomy: • Kevin Systrom on LinkedIn: • Mike Krieger on LinkedIn: • LeBron James: • Kobe Bryant: •  Mike Krzyzewski: • John Calipari: • Stripe: • Chief: • Jobs to be done framework: • The Adjacent User: • How the biggest consumer apps got their first 1,000 users: • Alex Zhu on LinkedIn: • From Brush to Canvas with Alex Zhu of Musical.ly: • Selena Gomez on Instagram: • Kim Kardashian on Instagram: • Rob Andrews on LinkedIn: • Instagram’s growth speeds up as it hits 700 million users: • Range: Why Generalists Triumph in a Specialized World: • Deep Work: Rules for Focused Success in a Distracted World: • Start at the End: How to Build Products That Create Change: • Flighty app: • Adam Grant on Instagram: — Production and marketing by . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed.