A founder’s guide to crisis management | Uri Levine (Waze co-founder, serial entrepreneur)
About this episode
From the show’s notesUri Levine is a co-founder of Waze (which was acquired by Google for $1.3 billion in 2013), along with nine other companies (including another company he sold for over $1 billion). He’s also been on 20 boards and has been an advisor to over 50 startups. He recently released a new chapter of his best-selling book Fall in Love with the Problem, Not the Solution, which provides a guide to surviving crises at your company. In this episode, we cover:
• The two types of startup crisis and how to handle them
• Why speed of action is the most important thing
• How to keep your team motivated when things look dire
• A framework for deciding whether or not to pivot
• What to do when product-market fit disappears
• How to approach raising money during a crisis
• More
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Find the transcript at: lennysnewsletter.com/p/a-founde…
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Where to find Uri Levine:
• X:
twitter.com/urilevine1
• LinkedIn:
linkedin.com/in/uri-levine
• Website:
urilevine.com
• Book:
amazon.com/Fall-Love-Problem-So…
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Where to find Lenny:
• Newsletter:
lennysnewsletter.com
• X:
• LinkedIn:
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In this episode, we cover:
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Referenced:
• Waze:
• Moovit:
• Order Chat:
• Fibo:
• Behind the founder: Drew Houston (Dropbox):
• TomTom:
• Khosla Ventures:
• WeSki:
• Larry Silverstein:
• Oversee:
• Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (Y Combinator, Managing Director):
• Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify):
• Harley Finkelstein on LinkedIn:
• Zip:
• Qualcomm:
• Einstein quote:
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Recommended book:
• Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs (updated 2025 version):
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Production and marketing by . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.





