Michael Margolis has been a UX research partner at Google Ventures (GV) for nearly 15 years. He has developed a unique approach to helping startups identify their “bullseye customer”—the specific subset of their target market who initially is most likely to adopt their product. Michael has conducted over 300 hands-on research sprints with GV portfolio companies across various industries and helped develop the “design sprint” process made famous by the book Sprint. In our conversation, we discuss: • The step-by-step process of running a bullseye customer sprint • The most common mistakes founders make when picking their first customers • Practical tips for conducting effective customer interviews • How to create simple but effective prototypes for user research • The power of “watch parties” in aligning teams around customer insights • How to apply these methods beyond typical tech startups — Brought to you by: • Eppo—Run reliable, impactful experiments • Paragon—Ship every SaaS integration your customers want • Enterpret—Transform customer feedback into product growth — Find the transcript at: lennysnewsletter.com/p/finding-… — Where to find Michael Margolis: • X: x.com/mmargolis • LinkedIn: linkedin.com/in/mmargolis • Website: learnmorefaster.com • Medium: medium.com/@mmargolis — Where to find Lenny: • Newsletter: lennysnewsletter.com • X: • LinkedIn: — In this episode, we cover: — Referenced: • Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product: • Alcoa: • Dupont: • Ericsson: • Google Ventures: • Kate Aronowitz on LinkedIn: • Vanessa Cho on LinkedIn: • How to kickstart and scale a consumer business—Step 2: Identify your super-specific who: • When enough is enough | Andy Johns (ex-FB, Twitter, Quora): • Zipline for health care: • Jobs to Be Done framework: • User Interviews: • Respondent: • Flatiron Health: • How to identify your ideal customer profile (ICP): • Gong: • Linear: • Gusto: • Humble Inquiry: The Gentle Art of Asking Instead of Telling: • Figma: — Production and marketing by . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed.