Cameron Adams is the co-founder and chief product officer of Canva. Canva is one of the world’s most valuable private software companies, used by 95% of Fortune 500 companies. Since its launch in 2013, Canva has grown to over 150 million monthly users in more than 190 countries, generating $2.3 billion in annual revenue. Prior to Canva, Cameron ran a design consultancy, worked at Google on Google Wave, and founded the email startup Fluent. He is also an author of five web design books and a regular speaker at global conferences. In our conversation, we discuss: • Why they spent a year building their minimum viable product (MVP) before launch • Why Canva has no managers, and their unique approach to coaching and performance reviews • Why they encourage employees to “give away their Legos” • Insights into Canva’s SEO growth strategy • Their three-pillar framework for integrating AI into their product • Stories from the early days — Brought to you by: • WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs • Attio—The powerful, flexible CRM for fast-growing startups • Vanta—Automate compliance. Simplify security. — Find the transcript at: lennysnewsletter.com/p/inside-c… — Where to find Cameron Adams: • X: twitter.com/themaninblue • LinkedIn: linkedin.com/in/themaninblue • Website: themaninblue.com — Where to find Lenny: • Newsletter: lennysnewsletter.com • X: twitter.com/lennysan • LinkedIn: — In this episode, we cover: — Referenced: • Canva: • Melanie Perkins on LinkedIn: • Cliff Obrecht on LinkedIn: • Jennie Rogerson, Head of People, LinkedIn post about “season opener” events: • Game of Thrones on HBO: • Woodstock: • ‘Give Away Your Legos’ and Other Commandments for Scaling Startups: • Minimum viable product (MVP): • Canva’s SEO Strategy Is Elite: • The SEO Strategy That Led Canva to a $40 Billion Valuation: • Andrianes Pinantoan on LinkedIn: • Canva Create: — Production and marketing by . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. — Lenny may be an investor in the companies discussed.