From the source
AWS says Gartner named it a Leader in the 2026 Magic Quadrant for Contact Center as a Service for Amazon Connect, the fourth consecutive year it has held that position.
- The post credits the recognition to work on Amazon Connect Customer, which AWS describes as building a living picture of each customer so every touchpoint draws on that context.
- AWS says it took a different path from an industry that optimizes for deflection, building Connect Customer for hard cases such as a disputed claim or a disrupted itinerary that need real action.
- Generative and agentic AI push that further, AWS says, with every action auditable and humans stepping in when the moment calls for it.
- Gartner's Magic Quadrant for Contact Center as a Service is dated 19 October 2026, and Gartner states it does not endorse any vendor depicted in its publications.