From the source
Well, a lot, but first and foremost: stress.
Whether we’re naming our babies, pets, companies, or features, we tend to worry a lot about finding the perfect name.
We know intuitively that a name will shape how something is perceived and even influence its direction going forward.
And yet, this stress isn’t equally distributed.
In business, people tend to think a lot about the names of the companies they’re building but leave each product and feature name up to whoever thinks of the best-sounding name first.
I think they have it exactly backward.
The real risk when it comes to names is when growing companies name new products and features.
The decision seems lower stakes, but a bad product name can split your brand, diluting its power and watering down the impact of the company and product names alike.
This topic came up just recently when we named and launched Replit Agent , an AI-powered tool that helps software creators use natural language prompts to create applications from scratch.
As our team discussed various names and why one would be better than another, I kept referencing our experiences (and mistakes) with previous names.
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