Today, we're announcing Runway Ads, a new product that runs and optimizes the creative side of paid advertising programs end to end.

Connect an ad account and a brand kit, and Runway Ads generates video and image creative, publishes approved variants directly to Meta, Google and TikTok, reads performance back from those same platforms and produces the next round of creative based on what earned spend.

Performance advertising rewards volume, but most advertisers are putting meaningful spend behind only a small fraction of the ads they create.

Without constant iteration and consistent spend, most marketing teams aren’t getting maximum value from the programs they’re running.

Finding the ads that work is less a matter of taste or judgment, and more about how many variants a team can produce.

Almost regardless of scale, companies are capped by their ability to produce enough creative, not their analytics or intuition.

Runway Ads solves that problem by providing a complete solution for creating, monitoring and iterating on performance ad campaigns.

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