Today, more than 3% of the world’s lawyers use Legora, and the company has grown from $1 million to $100 million in ARR since launching in October 2024.

At Startup School 2026, Legora co-founder and CEO Max Junestrand shares how they built one of the fastest-growing enterprise software companies in the world, from cold emailing lawyers and moving into a customer’s office to freezing sales for six months to rebuild the product. He explains why building a company is ultimately about people, how to create a culture that wants to win, and why founders have to learn to love the hustle.