Bryant Chou co-founded Webflow, which today powers around 1% of all websites on the internet. Now he's back in the current YC batch with Ploy, an AI-powered website and marketing platform that doesn't just build your site — it connects to your analytics, CRM, and search console to optimize your marketing while you sleep. In this episode of the Lightcone he explains how he built Ploy to be “anti slop,” how building today compares to his first startup, and why founders with domain expertise are making a comeback.Chapters:00:00 — What Experience Gives You in the Age of AI00:38 — Meet Bryant Chou, Co-Founder of Webflow01:22 — His New Startup Ploy02:47 — Rebuilding the Posterous website From 200803:27 — Rebuilding the Scribd website From 200705:04 — Rebuilding the Auctomatic website From 200706:19 — Rebuilding the Escher Reality website From 201707:11 — 12% of the YC Batch Uses Ploy08:26 — The D&D Theory of Founder Skills10:05 — Democratizing Marketing and Growth10:50 — Live Demo: The Design Slurper13:21 — Your Website Should Work for You While You Sleep14:26 — Integrations, Analytics, and the Marketing Brain17:27 — Ploy's Anti-Slop Engine: 3,500 Curated Design Prompts20:05 — The Andy Warhol Theory of AI22:35 — Webflow Origin Story24:26 — Building in a Competitive Market Then vs. Now26:01 — First Three Months: Webflow 2013 vs. Ploy 202527:17 — What Experience Teaches You That Models Can't28:51 — Will Better Models Kill Products Like Ploy?30:32 — The Competitive Moat of Purpose-Built AI33:01 — Agents as Customers: CLI, MCP, and AEO35:02 — Young Founders vs. Experienced Founders36:36 — The Idea Maze and Cloning Yourself With AI42:37 — The Magnifying Glass MomentApply to Y Combinator: ycombinator.com/applyWork↗ at a startup: ycombinator.com/jobs↗