About this episode From the show’s notes Reham Fagiri and Kalam Dennis are the founders of AptDeco, where you can buy and sell used furniture. They were in the YC Winter 2014 batch and you can find them at AptDeco.com.
The YC podcast is hosted by Craig Cannon.
Read the show’s notes in full ***
Topics
Chapters 17 · press a time to start there 00:21 What is AptDeco? 01:06 Why did Reham and Kalam start it? 02:51 Were they considering other ideas? 05:06 How did they prepare to start AptDeco after business school/the corporate world? 06:21 Getting over the fear of starting 09:21 Communicating that they're starting something to friends and family 14:21 Starting a startup after business school 17:21 Helpful learnings from a more traditional business education 27:21 Early models of AptDeco vs today 31:51 AptDeco's customers 34:06 Brands and customer acquisition 38:46 Learning how to do delivery Show all 17 chapters 42:06 Deciding not to warehouse furniture 43:51 Ideas that didn't work and some that worked on the second attempt 48:21 Analytics 50:51 Being a NYC company in YC 52:11 How to make the most of YC 
