About this episode From the show’s notes Harry Zhang is the cofounder of Lob. Lob makes it possible for enterprises to programmatically send physical mail. They were in the Summer 2013 batch of YC.
Kevin Hale is a Partner at YC.
Read the show’s notes in full Harry is on Twitter @harryzhang and Kevin is @ilikevests.
The YC podcast is hosted by Craig Cannon.
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Topics
Chapters 18 · press a time to start there 00:00 Intro 00:31 Harry's intro 00:41 What did Lob have when they applied to YC? 02:01 Documentation as an API company 03:16 Where did the insight to create Lob come from? 04:26 Lob's first version and first customer 07:26 Closing their first big customer then signing others 12:31 Did Harry always know Lob would be an API company? 14:01 How long did it take to work up to enterprise customers? 15:31 Pricing 19:46 Creating a product roadmap 21:26 Tradeoffs when building product Show all 18 chapters 22:21 Competing for top engineers as an API company 24:31 Options vs RSUs 28:01 Sales mistakes 32:21 Building out features for enterprise clients 34:16 Why did Lob choose to not vertically integrate? 39:31 How has Harry had to change as a founder over the life of Lob? 
