This is our full interview with Kevin Hart and his business partner James Morrissey, recorded live on TBPN.

We discuss Kevin Hart’s approach to building authentic, long-term brands rather than slapping his name on products, his partnership with James and their strategy for breaking through a crowded tequila market with real ownership and storytelling, and the operational grind behind scaling a $200M business, from hands-on distribution to adapting to shifting media, consumer behavior, and the next generation of creators.