Today, we need to talk about Bob. Two Bobs, actually: Bob Iger, the former and now current CEO of Disney, and Bob Chapek, the man Iger handpicked as his replacement, who flamed out and was fired by the board, and then, on November 20th, was replaced by Bob Iger. Bobs, man. The heart of this whole thing is total Decoder bait. It’s a story about how to structure a company like Disney. Then you add in the complexity of the shift to streaming, the future of TV and movies generally, and the gigantic reputation of a character like Bob Iger, who many people think could plausibly run for president. There’s just a lot going on here. Whenever I need to talk Disney, media, and Bobs, I call one person: Julia Alexander, director of strategy at Parrot Analytics and a former reporter at The Verge. Julia pays a lot of attention to the streaming giants, she’s sourced inside all the companies battling for our attention, and she has a lot to say about the Bobs.

Links: Bob Iger steps back in as Disney CEO, replacing Bob Chapek Reed Hastings on Twitter Disney+ launch lineup: Every movie and TV show available to stream on day one - The Verge Bob Iger steps down as Disney CEO, replaced by Bob Chapek - The Verge Disney streaming chief Kevin Mayer resigns to become TikTok CEO - The Verge Disney Plus surpasses 100 million subscribers - The Verge Meta announces huge job cuts affecting 11,000 employees - The Verge Netflix's $6.99 per month ad tier is now live Stranger Things - The Verge Disney’s major reorganization is good news for anyone who loves Disney Plus - The Verge Functional Structure: Advantages and Disadvantages | Indeed.com Pros and Cons of Implementing a Divisional Structure | Indeed.com Disney Proposal to Restructure, on McKinsey’s Advice, Triggered Uproar From Creative Executives - WSJ Disney Shows the Limits of Streaming - WSJ Disney Erases Almost All Its Pandemic Gains After Earnings Miss ‘Strange World’: Beautiful to look at, but not much below the surface - The Washington Post Watch The Future Of | Netflix Official Site Kevin Mayer quits as TikTok CEO due to ongoing political turmoil - The Verge Kevin Mayer Says His Firm Is In Deal Mode After Buying Reese Witherspoon's Hello Sunshine WarnerMedia CEO Jason Kilar announces exit as Discovery deal nears close - The Verge