Bloomberg technology reporter Sarah Frier talks with Recode's Kara Swisher about her new book, No Filter: The Inside Story of Instagram. Frier discusses how co-founders Mike Systrom and Danny Krieger met, why they sold Instagram to Facebook and not Twitter, and why Systrom and Krieger left in 2018. She also talks about how they and Facebook CEO Mark Zuckerberg clashed over growth and power, how Instagram changes us psychologically, and the looming "reckoning" it faces as TikTok becomes more popular. Plus: How do current and former Instagram employees feel about the company's shift towards becoming a commerce platform? Featuring: Sarah Frier (@sarahfrier), author, No Filter: The Inside Story of Instagram Host: Kara Swisher (@karaswisher), Recode co-founder and editor-at-large More to explore: On Reset, Arielle Duhaime-Ross explores why — and how — tech is changing everything. On Recode Media, Peter Kafka interviews business titans, journalists, comedians and podcasters about the collision of tech and media. On Pivot, Kara Swisher and Scott Galloway talk about the big tech news stories of the week, who's winning, who's failing, and what comes next. And on Land of the Giants, Jason Del Rey chronicled the rise of Amazon. Season 2 will focus on Netflix and is coming soon! About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Follow Us: Newsletter: Recode Daily Twitter: @Recode and @voxdotcom Learn more about your ad choices. Visit podcastchoices.com/adchoices