Molly Barton, the CEO and co-founder of serialized reading app Serial Box, talks with Recode's Kara Swisher about trying to make a Netflix-style digital platform for books. In this episode: (01:19) Barton's background and the early days of e-books; (06:45) Looking for digital innovation in publishing; (12:38) Combining e-books with audiobooks; (15:48) Why Barton started Serial Box; (20:13) How it works; (26:42) The business side and fundraising; (29:52) How the traditional publishing industry has reacted and what sort of books perform best; (33:52) Copyright and contract writers; (37:07) How well does a successful Serial Box book do?; (40:01) Where does reading go from here? Learn more about your ad choices. Visit podcastchoices.com/adchoices