Heleo CEO Rufus Griscom talks with Peter Kafka about trying to build a "BuzzFeed for brains" that can distribute Big Ideas to the broader Internet. He also discusses the founding of his two previous startups, Nerve.com (which sold to IAC) and Babble (which sold to Disney), and why big media companies may be losing interest in star writers. Learn more about your ad choices. Visit podcastchoices.com/adchoices