Social networking pioneer Orkut Büyükkökten talks with Recode's Kara Swisher about the eponymous social site, Orkut, which he built inside Google, and his new company, Hello. Büyükkökten says current social networks don't make it easy to meet new friends, and believes that Hello will introduce like-minded people to each other while encouraging them to be friendly and authentic. He also discusses why Orkut (the website) failed to catch on in the U.S. and why Hello is focusing initially on international markets such as Brazil and India. Learn more about your ad choices. Visit podcastchoices.com/adchoices