Justin reflects on his journey and shares 10 + 1 lessons he’s learned:

The paradox of choice: choosing a focus

Tradeoffs between B2B versus B2C companies

Market risk vs execution risk

Fundraising strategy: go big or stay lean?

Managing the stress of being a startup CEO (again!)

Seeking out mentors, coaches, and peers for help

Intentionally designing a culture to avoid the pitfalls of “culture eating strategy”

Things he’s still doing in his latest startup—and things he’s doing very differently

Managing higher expectations

What he’s reading and listening to

Bonus: advice he’d give his 20-year old self

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