From the source
Runway published a longitudinal study of its impact on enterprise customers, finding that production costs typically fall by two to three orders of magnitude and timelines collapse.
- The study reports specific savings from customers such as a national financial services brand that reduced a $5M broadcast commercial to $3K-4K, and a home goods retailer that replicates $800K visual projects for under $10K.
- Speed improvements include a global agency compressing social content production from 2-3 months to 3 hours.
