Bringing the magic of AI to Mattel’s iconic brands

OpenAI and Mattel are partnering to integrate AI into iconic brands such as Barbie and Hot Wheels, aiming to enhance creative development, streamline workflows, and create new ways for fans to engage.

From the source
OpenAI and Mattel are partnering to integrate AI into iconic brands such as Barbie and Hot Wheels, aiming to enhance creative development, streamline workflows, and create new ways for fans to engage.
openai.com

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Announced: 12 Jun 2025 00:00 UTC
Detected: 03 Aug 2026 21:11 UTC (+417d after)

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