From assistance to execution: How enterprises put AI to work

OpenAI publishes two studies on enterprise AI adoption, showing a shift from assistance to execution, with frontier firms generating 8.3× more output tokens per active user than typical firms, and Codex output tokens accounting for 64% of combined Codex and ChatGPT tokens among enterprise customers as of June 2026. Key insights include widening frontier gap, higher use of advanced capabilities like Plugins and skills at frontier firms, rapid growth of Codex in non-engineering knowledge work, and higher usage among early-career employees. The reports suggest that complementary investments in learning, workflows, data infrastructure, and governance are needed to scale AI adoption beyond access alone.

From the source
Enterprise AI is moving from assistance to execution, yet not all firms are making that transition at the same pace. Frontier firms—those in the top 10% of AI usage each month—now generate 8.3× as many output tokens per active user as typical firms.
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