How Yahoo enhances search retargeting using Amazon Bedrock

Yahoo enhanced its Search Retargeting (SRT) keyword expansion using Amazon Bedrock and generative AI, selecting Anthropic's Claude 3.5 Sonnet v2 as the most effective model, resulting in improved expansion ratios.

From the source
Ultimately, Anthropic’s Claude 3.5 Sonnet v2 was selected as the most effective model for search keyword expansion, balancing both expansion ratio and semantic similarity.
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Announced: 30 Jul 2026 16:40 UTC
Detected: 03 Aug 2026 21:12 UTC (+4d after)

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