How Ruggable saw 300% more organic clicks by optimizing their frontend architecture

Ruggable, an ecommerce brand on Shopify, adopted a headless frontend architecture using Next.js on Vercel and Contentful for content management.

• The migration resulted in a 75% improvement in SEO rankings, 40% faster site speed, and a 300% increase in unbranded search clicks.
• The new setup also enabled zero downtime during Black Friday and allowed the marketing team to make site changes in hours instead of weeks.