Achieving feature rollouts with ultra-low latency and zero impact to conversion

Beyond Menu, a US food delivery service, adopted Hypertune and Vercel's Edge Config to manage feature flags and A/B testing in their Next.js app on Vercel.

• By syncing flag logic into Edge Config, they achieved SDK initialization on the server with ultra-low latency, avoiding layout shifts and UI flickers.
• The solution works across server and client, supports flexible targeting for anonymous visitors and restaurants, and integrates A/B tests directly into feature flag rules.