Personalization strategies that power ecommerce growth

Vercel's guide covers two core types of personalization—architectural and content—and explains how Next.js and Vercel tools such as Edge Middleware, Partial Prerendering, and the Flags SDK enable performance-focused personalization for ecommerce.

It notes that effective personalization can return $20 for every $1 spent and drive 40% more revenue, while cautioning against common mistakes like over-use of client-side personalization and using configuration tools to manage content.