How we’re adapting SEO for LLMs and AI search

Vercel discusses how AI search interfaces like ChatGPT and Google's AI Overviews are changing content discovery, noting that ChatGPT now refers around 10% of new Vercel signups, up from 4.8% the previous month.

The post outlines strategies for adapting SEO to favor clarity, depth, and structure over traditional keyword and backlink tactics.