Designing and building the Vercel Ship conference platform

Vercel documented the design and development of its Ship 2025 conference platform, covering the use of generative AI tools (Flux, Google Veo 2, Runway, Ideogram) to generate over 15,000 images and videos during visual exploration, and the use of v0 for prototyping the site and registration flow.

The team also implemented fluid motion and interaction using ray-marching rendering techniques.