OpenAI introduced a new visual ad format in ChatGPT, initially testing it during image generation in the US with a select group of advertisers.

The company also expanded measurement tools and partnerships, including integrations with Hightouch, Tealium, and LiveRamp, and support for attribution partners such as AppsFlyer and Triple Whale.

Early partner findings showed lower cost per acquisition for WeightWatchers and significant lift for wellness brand Dose.