Write one sentence and a few minutes later you have a beautiful shot.

But the more videos I made, the clearer it became how far a great shot is from a video you can actually publish.

First, you have to figure out what the video is really about.

Then come the questions: How do you get people to stop scrolling in the first two seconds?

Where should the joke land?

What music fits, and should it dip when someone is talking?

Which font should the caption use?

Which beat should each cut hit?

And on top of all that, everything has to match the brand’s tone.

Making a video means hundreds of small decisions, and every one of them depends on context.

The second challenge comes after the first version is generated.

There’s always something you want to change: a more upbeat song, a reworded caption, a shot trimmed by half a second.

If all you have is a chat box, small tweaks like these often mean regenerating the entire video, and the parts you liked in the previous version may change along with them.

So we set ourselves one question How can someone who has never learned video editing make a video they want to share?

Our answer has two halves.

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