Carl Johnson, a sales development leader at Anthropic, shares how a Claude-powered buying agent now answers most inbound customers, and how that changed the way our sales team works.

Category Enterprise AI Product Claude Platform Date September 30, 2026 Reading time 5 min Share Copy link https://claude.com/blog/how-anthropics-sales-team-rebuilt-inbound-with-claude-managed-agents Author(s) Carl Johnson As a sales leader, it pains me to admit that not long ago, people who wanted to buy Claude for their company weren’t getting the answers they needed quickly enough.

They had filled out our Contact Sales form but would wait too long to hear back, sometimes for multiple days.

Most of their questions were simple: what a plan costs, whether there's a seat minimum, or whether we can meet HIPAA’s contract requirements.

The answers were in our documentation and support articles, but customers wanted someone to walk them through, quickly.

So we built a buying agent on Claude Managed Agents (beta) that takes a prospect from "I want Claude for my company" to a completed purchase.

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