A first look at the build economy

Lovable published a report drawing on its product usage data from January 2025 to May 2026 and user survey data from May 2026, finding that 80% of people building on the platform are in self-identified non-technical roles, that projects average 720 million visits per month, and that over half of survey respondents are building a business.

The report also notes that the largest paid-subscription populations are in the US, Brazil, Europe, and India, with fastest growth outside traditional software hubs, and that some users have reached five- and six-figure revenue since payments went live in February 2026.