Google's updated privacy policy allows data from Gmail, Photos, and Drive to influence personalized ads when users connect those apps to AI features like Search or Gemini via Personal Intelligence.
The change is tied to Google's Personal Intelligence feature, which lets Gemini and Search access data from connected apps to provide personalized responses, and that same data can now inform ad targeting.
Google says content from Gmail, Drive, and Photos is not used for ad targeting by default, and advertisers do not get access to users' personal content or identifying details.
Personal Intelligence, unveiled by Google in Gemini in January 2026, allows users to connect other services like Gmail, Google Photos, and YouTube for tailored answers.
