# Luma — Luma AI launches Ray3

- Company: Luma (lumalabs.ai)
- Announced: 2025-09-18
- Category: new-model
- Coverage: not counted
- Announcement: yes
- Group: models
- Source: https://lumalabs.ai/news/ray3
- Record: https://forck.live/items/7980-luma-ai-launches-ray3
- Subject: Ray / Dream Machine
- Models affected: Ray3, Ray2

Luma AI launched Ray3, a video model that can reason in visuals and concepts, evaluate its own outputs, and refine results. It is the first model to produce video in true 10-, 12-, and 16-bit HDR ACES2065-1 EXR format and includes a Draft Mode for faster creative exploration. Ray3 is available in the Dream Machine platform and through partners including Adobe Firefly.

## Evidence

Verbatim from https://lumalabs.ai/news/ray3:

> Luma AI, a frontier generative AI lab, today unveiled Ray3, the first video model built to think like a creative partner. Available now in the Dream Machine platform, Ray3 empowers filmmakers, advertisers, and game developers to move from idea to final cinematic video faster than ever before, while meeting the technical standards of professional production.

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