# Luma — Hartbeat and Luma AI Partner on Prompt Side Story — A First-of-Its-Kind Live AI Film Event at LA Tech Week

- Company: Luma (lumalabs.ai)
- Announced: 2025-10-15
- Category: partnership-acquisition
- Coverage: not counted
- Announcement: yes
- Group: announcements
- Source: https://lumalabs.ai/news/hartbeat-and-luma-ai-partner-on-prompt-side-story
- Record: https://forck.live/items/7978-hartbeat-and-luma-ai-partner-on-prompt-side-story-a-first-of-its-kind-live-ai
- Subject: Ray / Dream Machine
- Models affected: Ray3

Hartbeat and Luma AI announced a creative collaboration to power Prompt Side Story, a live AI film battle during LA Tech Week on October 18, 2025, where teams use Luma's Dream Machine and Ray3 model to create cinematic shorts in real time.

## Evidence

Verbatim from https://lumalabs.ai/news/hartbeat-and-luma-ai-partner-on-prompt-side-story:

> Hartbeat, the global entertainment company at the intersection of comedy and culture, today announced a creative collaboration with Luma AI, the company behind Dream Machine and the groundbreaking Ray3 reasoning video model, to power Prompt Side Story a first-of-its-kind live AI film battle premiering during LA Tech Week on October 18 at Hartbeat.

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Record: https://forck.live/items/7978-hartbeat-and-luma-ai-partner-on-prompt-side-story-a-first-of-its-kind-live-ai
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