# Luma — Luma AI Offers $1 Million For Cannes Lions Gold Winner

- Company: Luma (lumalabs.ai)
- Announced: 2026-02-02
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://lumalabs.ai/news/luma-dream-brief
- Record: https://forck.live/items/7972-luma-ai-offers-1-million-for-cannes-lions-gold-winner
- Subject: Ray / Dream Machine

Luma AI announced the Luma Dream Brief, a global creative competition that offers a $1 million grand prize to creative work using Luma AI that wins a 2026 Cannes Lions Gold Lion. The competition invites advertising creatives to submit commercials created with Luma AI, with selected finalists receiving paid media support.

## Evidence

Verbatim from https://lumalabs.ai/news/luma-dream-brief:

> Luma AI today announced The Luma Dream Brief , a global creative competition inviting advertising creatives to bring their best unmade ideas to life, with a grand prize of $1 million to be awarded to creative work using Luma AI that wins a 2026 Cannes Lions Gold Lion.

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