# Luma — Serviceplan Group Deploys Creative AI Across Global Operations in Partnership with Luma AI

- Company: Luma (lumalabs.ai)
- Announced: 2026-02-19
- Category: partnership-acquisition
- Coverage: not counted
- Announcement: yes
- Group: announcements
- Source: https://lumalabs.ai/news/serviceplan-group-deploys-creative-ai-across-global-operations-in-partnership-with-luma-ai
- Record: https://forck.live/items/7970-serviceplan-group-deploys-creative-ai-across-global-operations-in-partnership
- Subject: Ray / Dream Machine

Serviceplan Group and Luma AI announced a strategic partnership to deploy AI for creative work across the agency group’s global operations. Luma AI will serve as Serviceplan Group’s AI technology partner, embedding AI into workflows spanning strategy, creative development, content production, and delivery. The rollout positions Serviceplan Group as the first of the world’s largest agency groups to standardize AI for creative work at scale.

## Evidence

Verbatim from https://lumalabs.ai/news/serviceplan-group-deploys-creative-ai-across-global-operations-in-partnership-with-luma-ai:

> Serviceplan Group today announced a strategic partnership with Luma AI to deploy AI for creative work across the agency group’s global operations.

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Record: https://forck.live/items/7970-serviceplan-group-deploys-creative-ai-across-global-operations-in-partnership
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