# Luma — South African Agency Boundless Delivers Mazda’s First AI-Produced Commercial Using Luma Agents

- Company: Luma (lumalabs.ai)
- Announced: 2026-04-15
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://lumalabs.ai/news/Boundless-Mazda-Luma
- Record: https://forck.live/items/7967-south-african-agency-boundless-delivers-mazda-s-first-ai-produced-commercial
- Subject: Ray / Dream Machine

Luma announced that South African agency Boundless produced Mazda's first AI-produced commercial using Luma Agents, Luma's AI-powered creative workflow system. The project was delivered in less than two weeks from initial brief to final approval. Boundless has also signed an agreement with Luma to integrate the company's AI technologies into its creative workflow across future client work.

## Evidence

Verbatim from https://lumalabs.ai/news/Boundless-Mazda-Luma:

> Luma today announced that Boundless, an independent creative agency based in Johannesburg, South Africa, has produced Mazda’s first AI-produced commercial using Luma Agents, Luma’s AI-powered creative workflow system.

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Record: https://forck.live/items/7967-south-african-agency-boundless-delivers-mazda-s-first-ai-produced-commercial
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