# Luma — How Serviceplan MAKE Uses Luma to Put Creativity First

- Company: Luma (lumalabs.ai)
- Announced: 2026-07-23
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://lumalabs.ai/news/how-serviceplan-make-uses-luma-to-put-creativity-first
- Record: https://forck.live/items/7959-how-serviceplan-make-uses-luma-to-put-creativity-first
- Subject: Ray / Dream Machine

Serviceplan MAKE, part of Serviceplan Group, uses Luma to accelerate its creative workflow. The agency reports that what previously required a multi-day studio production can now be completed in a single day, allowing more time for creative thinking.

## Evidence

Verbatim from https://lumalabs.ai/news/how-serviceplan-make-uses-luma-to-put-creativity-first:

> What used to be a multi-day studio production is now measured in a single day.

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