# Runway — Pioneering New Interfaces in the Age of Generative Media

- Company: Runway (runway.com)
- Announced: 2024-09-10T16:22:35.195000+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://runway.com/research/pioneering-new-interfaces-age-generative-media
- Record: https://forck.live/items/7925-pioneering-new-interfaces-in-the-age-of-generative-media
- Subject: Gen / Aleph

Runway shares three prototype interfaces for generative media and outlines design principles (wonder, discovery, control, feedback) for future creative tools. The post argues that text prompts are insufficient and that new interfaces are needed for expressive interaction with AI.

## Evidence

Verbatim from https://runway.com/research/pioneering-new-interfaces-age-generative-media:

> We think AI is a new medium of creation, and like any medium, it demands fresh interfaces and novel grammars for interaction. Today, we want to share three prototype interfaces for generative media that can help shine a light on the possibility space as well as the challenges of this new medium.

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Record: https://forck.live/items/7925-pioneering-new-interfaces-in-the-age-of-generative-media
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