# Runway — How EA Is Bringing Generative AI Into Living, Playable Worlds

- Company: Runway (runway.com)
- Announced: 2026-08-03T19:08:28.341000+00:00
- Category: not stated
- Coverage: not counted
- Announcement: no
- Group: routine
- Source: https://runway.com/news/company-news/electronic-arts-ai-summit-2026
- Record: https://forck.live/items/7859-how-ea-is-bringing-generative-ai-into-living-playable-worlds
- Subject: Gen / Aleph

Electronic Arts (EA) Chief Strategy Officer Mihir Vaidya discusses how video games historically trained AI and argues that the next frontier involves neuro-symbolic architectures that combine generative AI with determinism and control, rather than relying solely on neural networks. He emphasizes that games require real-time, synchronized, interactive responses—not just realistic visuals—and that control over outputs is a key challenge. EA categorizes AI's impact on games into three horizons: efficiency, expansion, and transformation into new entertainment forms.

## Evidence

Verbatim from https://runway.com/news/company-news/electronic-arts-ai-summit-2026:

> a neuro-symbolic architecture that gives you the benefit of generative systems that are truly emergent... but also gives you the benefits of determinism and control and reliability.

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